Marketing CRM Administrator & Marketing Automation Specialist

This is a full-time on-site role for a Marketing CRM Administrator & Marketing Automation Specialist, located in Dammam. The Specialist will be responsible for the overall management, optimization, and strategic utilization of the company's Customer Relationship Management (CRM) system and integrated marketing automation platforms.

This Marketing role will assist in enabling efficient sales processes through:

- Executing targeted marketing campaigns

- Managing customer feedback initiatives, like Net Promoter Score (NPS)

- Providing data-driven insights to strengthen customer relationships

- Fuel business growth within this dynamic sector.

Performance Accountability:

- Position Overview: Manages CRM and marketing automation to drive customer engagement and sales efficiency.

- CRM System Administration & Optimization: Owns CRM setup, data integrity, customizations, and user documentation.

- Marketing Automation Strategy & Execution: Builds and manages targeted campaigns, lead scoring, and performance tracking.

- Reporting, Analytics & Insights: Generates reports and dashboards; analyzes data to optimize performance.

- Cross-functional Collaboration & Support: Works with Sales and Marketing to streamline workflows and improve customer touchpoints.

Qualifications:

Nationality: Any

- 2-3 years B2B in a CRM Administrator role, coupled with hands-on experience in marketing automation.

- Languages: Very good in both Arabic & English

Functional Knowledge:

- Experience in a B2B environment, particularly within the automotive, heavy equipment, or industrial sectors, is highly desirable.

- Proven track record of optimizing CRM systems and marketing automation platforms.

- Experience working in the Saudi Arabian market and understanding local business practices

- Basic understanding of HTML/CSS for email and landing page customization is a plus

- Experience with data import/export, data cleansing, and de-duplication tools.

- Proficiency in creating workflows, automation rules, custom reports, and dashboards

- Solid computer skills, including MS Office

- Excellent communication and presentation skills

- Working knowledge of market research, surveys, and data analytics

Job-Specific Skills:

- Technical Proficiency

- Analytical Thinking

- Customer-Centricity

- Time management and multitasking skills with the ability to prioritize tasks.

- Attention to detail for precise analysis of data.

- Critical thinking and problem-solving skills

- Ability to work with teams and collaborate.

Skills

Must-have qualifications:

- 2-3 years of experience in a CRM Administrator role

- Very good in both Arabic and English

- Hands-on experience in marketing automation

- Experience in a B2B environment

- Proven track record of optimizing CRM systems and marketing automation platforms

- Proficiency in creating workflows, automation rules, custom reports, and dashboards

Preferred qualifications:

- Experience working in the Saudi Arabian market and understanding local business practices

- Experience within the automotive, heavy equipment, or industrial sectors.

- Basic understanding of HTML/CSS for email and landing page customization.

- Experience with data import/export, data cleansing, and de-duplication tools.

- Solid computer skills, including MS Office.

- Excellent communication and presentation skills.

- Working knowledge of market research, surveys, and data analytics.